Examinando por Autor "Gómez Osorio, Santiago"
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Publicación Acceso abierto Plan de negocio del cultivo y comercialización de aguacate hass en la finca “Las Delicias”.(Universidad EIA, 2009) Bernal Gómez, Ana Milena; Gómez Osorio, Santiago; Álvarez, Juan EstebanThis document presents a business plan for growing and marketing of Hass avocados at the farm "Las Delicias" located in El Santuario, Antioquia. To develop the business plan, the document begins with the factors analysis of macro and competitive environment; all these in order to find the critical factors of success for the business and since them, define the business model and strategies in terms of market; from the definition of the business model is performed a technical-operational analysis of the project, organizational and legal analysis, the financial analysis that indicates the profitability of the business then analyzes the environmental and social impacts to finally design an implementation plan for the project.