Examinando por Autor "Muñetones Gómez, Sebastián"
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Publicación Acceso abierto Análisis preliminar del segmento institucional en Medellín para productos procesados a base de plátano(Universidad EIA, 2009) Muñetones Gómez, Sebastián; Velásquez, María TeresaBanacol is a multinational company dedicated to the production and distribution of fruits such as pineapple, plantain, yucca and chayote. Its main markets are The United States, Canada and Europe, with a commercial history of more than 25 years. During these 25 years, Banacol has developed new products to add to its product portfolio, such as creating processed products which include frozen yucca and frozen plantain in two different presentations, slices and tostones. These products have been sold in the American market for several years. Due to the exchange rate situation between 2004 and 2008, companies from the Banacol Group in Colombia have seen the need to search for new markets, allowing them to gain international competition, which has led to the improvement of their short, medium, and long term results. This is how the processed products are implemented, especially for plantain. Recently, the company had the opportunity to enter the national market, specifically the institutional market in the city of Medellín.