Examinando por Autor "Restrepo Lalinde, Santiago"
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Publicación Acceso abierto Plan de negocios para una empresa de mercadeo electrónico(Universidad EIA, 2012) Álvarez Zuluaga, Luis Felipe; Restrepo Lalinde, Santiago; Mesa Londoño, Julio CesarElectronic commerce is becoming increasingly important in the country. With the emergence of the medium, comes the opportunity to position itself above the main players in retail. The ways to take advantage of the environment are enormous, especially when taking a sub-exploited market niche with tendencies to generate high levels of customer loyalty. The document shows a business model that can take advantage of that market opportunity, with projected figures and details of implementation and investment forecasts