Examinando por Autor "Vásquez Raigosa, Andrea"

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    Variables externas que afectan el riesgo de las inversiones de mercadeo en Medellín
    (Universidad EIA, 2011) Vásquez Raigosa, Andrea; Vallejo Londoño, María Alejandra; Márquez Godoy, José Ignacio
    This work was done in order to find the external variables that most influence in the development of the companies’ marketing strategies. To find the external variables we research in secondary information, and we interview people.