Examinando por Materia "Industria hotelera"

Mostrando 1 - 3 de 3
  • Miniatura
    PublicaciónAcceso abierto
    Diagnóstico de la gestión por procesos en los hoteles del Municipio De Medellín.
    (Universidad EIA, 2011) Montoya De Bedout, Natalia; Aguilar Villegas, Manuela; Cortés Pérez, Hernán Darío
    This document includes a complete diagnosis of the process and control management for the hotel segment in the city of Medellin. The study was initiated by gathering and studying secondary information. Afterwards, 7 variables were identified: customer satisfaction, the relationship between employee and employer, relationships held with external groups (suppliers, government, and competition), technology, process planning, process control, process improvement. These variables were divided as well in order to evaluate them.
  • Miniatura
    PublicaciónAcceso abierto
    Plan de mercadeo para la zona Hotelera Laureles-Estadio
    (Universidad EIA, 2012) Aguilar Trujillo, Yessica; Mesa Álvarez, Catalina; Restrepo Ayala, Camilo Ernesto
    Due to the high competitive level within the Hotel sector in Medellin, there is a need to do a marketing plan to Laureles-Estadio Hotel zone where you can find some tactics related to the product and promotion for this zone.
  • Miniatura
    PublicaciónAcceso abierto
    Sistema de control de gestión de procesos en pymes del Sector Hotelero en Medellín
    (2012) González Restrepo, Nicolás; Restrepo Ceballos, Lina Marcela; Lochmuller, Christian
    Due to the highly competitive and globalized market in which the business world is immersed, economic liberalization processes evidenced by free trade agreements signed between nations and regions, it becomes more important for organizations, especially SME’s, to strengthen and implement management models that ensure their permanence and survival in the market, that develop effectiveness to raise funds and efficiency to transform them and efficacy to channel them.