Examinando por Materia "Tienda virtual"

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  • Miniatura
    PublicaciónAcceso abierto
    Estrategia de comercio electrónico en una empresa comercializadora de productos naturales. Caso: Moli S.A.
    (Universidad EIA, 2011) Duque Cadavid, María Clara; Duque Uribe, Antonio
    E-commerce is growing more and more everyday in the world, and Colombia is not staying behind. Its advantages are making that each time more companies and persons use this resource as a way to make commercial transactions that were made personally not very long ago. Moli S. A., a trading company of natural products in Medellín, sees in e-commerce an opportunity to expand its market and to grow not only locally but nationwide. The natural products sector hasn’t developed a real presence online, neither in e-commerce nor in digital marketing. For that reason, an e-commerce strategy has been designed for Moli, analyzing aspects such as the competition, the concepts of usability, accessibility, Social Media, and other aspects related to e-commerce, in order to provide a guide to this company that will facilitate the access to these technologies.
  • Miniatura
    PublicaciónAcceso abierto
    Método de comercio electrónico para una distribuidora farmacéutica. Caso: Distribuidora Farmacéutica Roma S.A
    (Universidad EIA, 2012) Escobar Botero, Camilo; Jaramillo Cuartas, Alejandro; Lochmuller, Christian
    Distribuidora Farmacéutica Roma S.A is an Antioquia company founded more than 60 years ago that is dedicated to the distribution and commercialization of pharmaceutical products in the national territory. A little more than 10 years ago, the company created the subsidiary Línea Amiga Farmacéutica, thinking of directly attending drug users through a call center, focusing the added value on a deep knowledge of the clients and a personalized attention and advice service in the accompaniment of medical treatments. Given the small margins of the distribution of pharmaceutical products, the generation of value of the company has been focused on the development of the Amiga Farmaceutica Line. Based on a joint understanding of the business with the administration and an evaluation of the company's distribution channels, it was determined that the implementation of an electronic distribution model is in line with the business characteristics of the Amiga Farmaceutica Line. This is supported in the growth of this distribution model in Colombia and the world and taking into account the great advantages of being present in this channel.